The Marti Technik Innovation

True innovation in infrastructure is all about efficiency and scale. For the engineering specialists at Marti Technik, we produced a punchy social media clip showcasing a groundbreaking development at the Brenner Base Tunnel: a custom-engineered invert formwork carriage (Sohlschalwagen) capable of concreting the invert of two entire tunnel blocks in a single cycle.

The objective was to translate this highly specific technical achievement into an engaging, fast-paced format optimized for social media, without losing the gravity of the engineering behind it.

The Execution: To make the heavy machinery relatable, we relied on the same dynamic, interview-led approach that proved so successful in our PORR campaigns. Instead of relying solely on voiceovers, we let the engineers explain the innovation directly on site. Filming inside the active tunnel, we captured the sheer scale of the machine through agile camera work, moving alongside the experts as they walked us through the process. In post-production, Wolfgang matched the rhythm of the interview with high-impact visuals, creating a highly informative yet energetic clip that proves B2B engineering content can thrive on social platforms.